13 facts to know about online reputation and employment | Yoono

Yoono
4 min readJul 24, 2023

A positive online reputation for a business can attract top talent, improve employee engagement, reduce recruitment costs, and contribute to a positive company culture, all of which ultimately lead to a stronger online reputation and employment and more successful organisation.

Employment screening and social media checks becoming increasingly common. Most hiring mangers and prospective employers will use online tools to screen a candidates’ online reputation before making important hiring decisions. This shift in approach allows employers to understand applicants’ digital footprint, and enable them to assess their professionalism, reputation, and alignment with company values and the company’s brand.

Why is it important for candidates to have a positive online reputation

Social media sites such as Facebook, TikTok, and Instagram as well as popular search engines and Ai tools have given many organisations a new hiring tool. By examining the public profiles, posts, and social media profiles of prospective employees, potential employers gain an opportunity to delve deeper into an applicant’s character, values, and overall suitability for a given position.

By curating a positive image across various platforms such as social media accounts, personal websites, or blogs, candidates can showcase their professionalism, character, and compatibility with company culture.

The Impact of Your Online Reputation on Your Job Search

Your Online Reputation Precedes You

Your Internet profile is all about what appears in your Google searches. Before starting a job search it makes sense to check online yourself as most potential employers will be conducting online candidate checks. Google is the most popular search engine but also consider Yahoo, Bing and others.

Your Search Engine Results

This is what comes up in for example a Google search for your name, it is your online presence. It will include things that you yourself may have posted online and may include a personal website along with social media profiles. Negative information is damaging and may harm your job prospects.

  1. 70% of employers use social media to screen candidates. (Source: CareerBuilder)
  2. 54% of employers have decided not to hire a candidate based on their social media posts. (Source: CareerBuilder)
  3. 94% of recruiters use social media to find potential candidates. (Source: SourceMob)
  4. More than half of employers have found content on social media that caused them not to hire a candidate. (Source: Career Builder)
  5. 57% of employers are less likely to interview a candidate they can’t find online. (Source: CNBC)
  6. 44% of employers have found content on a candidate’s social media profile that made them question their candidacy. (Source: CareerBuilder)
  7. Nearly two-thirds of UK recruiters have rejected a job application after viewing a candidate’s social media profile. (Source: HRMagazine)
  8. 94% of candidates believe that negative online content can prevent them from getting a job. (Source: Glassdoor)

Brand and Company Reputation Management — How brand reputation affects the recruitment and retention of top staff.

It is not only employers that are making decisions based on online reputation, job seekers are naturally drawn to companies known for their positive work culture, ethical practices, and employee satisfaction. When candidates have multiple offers, a company’s online reputation and employment can become a decisive factor in their decision-making process, giving organisations with a strong brand image a competitive advantage.

Moreover, a positive online reputation and employment contributes to higher employee retention rates, as employees are more likely to stay with organisations that value and respect them, provide growth opportunities, and maintain a positive work environment.

9. Happy employees are more likely to recommend their company as a great workplace. Employees with higher workplace belonging also showed a 167% increase in their willingness to recommend their company to others. (Source Harvard Business Review)

10. According to LinkedIn, companies with a strong employer brand see a 43% decrease in cost per hire (Source: SmartDreamers)

11. 69% of job seekers wouldn’t take a role with a company that had a bad reputation, even if they were unemployed. (Source: In house recruitment expert)

12. In a study by CareerArc. 99% of people surveyed said they believe managing employer brand and reputation is important to attracting top talent (Source: CareerArc)

13. ..but only only 45% said they devote HR resources to protecting employer brand (Source: CareerArc)

In a highly competitive job market, a positive online reputation has become a crucial asset for both employers and candidates. It can attract top talent, create a positive company culture, and contribute to the overall success of an organisation.

As the digital landscape continues to evolve, maintaining and managing online reputation will remain paramount for both job seekers and employers alike. Acquiring relevant reputational information about prospective individuals can prove to be imperative in making the right choice. In line with this, Yoono offers a cutting-edge solution for employers and hiring managers by automating the online search process. It empowers businesses to effortlessly generate comprehensive reports on individuals or companies within minutes.

Originally published at https://yoono.io.

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Yoono

Yoono provides high-quality online reputation checks, helping business to make smart decisions about the people they employ and work with.