How Businesses Can Manage Their Online Profile Using Artificial Intelligence
There are several different factors that go into building a business. Thanks to the amount of people that now use the internet as a means of engaging with businesses, having an online presence that paints them in a positive light is essential. As such, organizations need to ensure that they are staying on top of their online profiles.
You tend to find that most customers are going to look up a business on Google before they engage with them, which means if any of a business’s online profiles paint them in a negative light, said customer will likely struggle to engage further with that business. Therefore, it should be a major focus of companies to consider their online profiles and how, in light of them, people perceive their business. One of the more efficient ways that such business management can take place is with the use of artificial intelligence.
What Affects a Company’s Online Profile?
A number of factors can affect a company’s online profile, be it the service that the company offers, the attitudes and reputation of their employees or their social media presence. Artificial intelligence can help businesses keep on top of these factors and this article is going to dive into more detail about how that is that case.
What Does Artificial Intelligence Do for Businesses?
The technology within artificial intelligence can help businesses manage their online profiles in a much more effective manner. It can be difficult to stay on top of everything such as social listening, customer service and seeing to client grievances if all are done manually. AI can assist with:
- Reducing the overall risk of human error
- Improve the efficiency of a business
- Help a business manage its time better
What Artificial Intelligence Does
Artificial intelligence can do a lot for businesses, which includes:
Improve Customer Care
Customer care should be a massive part of any business as if they demonstrate poor service, this will not only ensure those clients who experienced such service will not return but obtaining new ones will become more difficult as well. AI can help with customer service thanks to its ability to automate responses and collect data from customers to see to whatever issues they may have.
If a business improves the quality of their customer care and ensures that clients are happy with the service they receive, these clients are more than likely going to spread the word of such service. This will be very beneficial when it comes to getting new customers on board as a business’s online profile will be a positive one thanks to good feedback from clients.
Some of the different ways that artificial intelligence can improve customer care include:
The Use of Chatbots
Chatbots have been around for some time now but thanks to the development in the technology that surrounds them, they currently work to a much higher standard. People all over the world will be able to get their questions answered regardless of the time thanks to the implementation of chatbots across a business’s website.
Automated Replies
Similarly, automation means that data can be collected on some of the queries that get commonly asked, meaning they can be answered almost at an instant when another client puts it forward. This can be the case no matter where in the world said client is or what their query consists of.
Personalised Emails
Email marketing is an incredibly effective way that customers can be kept up to date with the trends in an industry and be shown what new products and services businesses have available. These emails are much more effective if their content pertains to an individual customer specifically and artificial intelligence can help with doing this. Emails can be altered and catered to a customer depending on the data that the AI system has gathered on them, giving those businesses marketing the competitive edge over others.
Spread a Positive Word of Mouth
It’s normal for marketers to spend a great deal of time wondering how they can effectively get products in front of the right audience and whilst there may be a number of different methods, one of the most effective is to simply have positive word of mouth. This is done by managing a business’s online profile so that when people look that business up, all the reviews and comments surrounding it are positive.
Artificial intelligence is great for spreading a positive word of mouth because of the improved customer service it can provide customers which lead to positive reviews and feedback.
Not only that, but AI can help with the management of online profiles because it can listen out for what people are saying about a business. This means that said business can promote the positive feedback and address the negative quickly to rectify any complaints that a previous customer might have.
Help With Marketing on Social Media
Social media has such a huge influence over what people are buying and as such, it is very important that businesses have and build on their social media presence. AI can help with doing this as it can process a large amount of data quickly and also complete different tasks that employees would have had to do otherwise. These tasks include the likes of:
- Creating content
- Listening for what social media users are saying about a brand
- Finding an influencer that a brand should engage with
Does Your Business Want to Begin Using Artificial Intelligence?
There is no denying how far artificial intelligence has come in recent years and these advancements mean it is likely going to continue to be used to help businesses improve their customer service and manage their online profiles as a result.
If you are a business owner and would like to begin using artificial intelligence to assist with business management then you should consider reaching out to Yoono. We are capable of optimising artificial intelligence so that you can better understand how your business is being perceived and what the best way for you to move forward is as a result.
If you have any questions or would like to discuss in more detail what we can do for you then do not hesitate to get in touch.
